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Confirmation Bias: Why Customers Only See What They Want to See
In the final installment of our exploration of cognitive bias, we’re spotlighting confirmation bias—one of the most influential forces in human decision-making. While anchoring bias shapes how people judge initial value and the decoy effect reframes their options, confirmation bias filters how people interpret information in the first place.
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The Decoy Effect in Marketing
Moving on from anchoring bias, let’s explore an equally fascinating phenomenon: the decoy effect, also known as asymmetric dominance. This cognitive bias influences how customers make decisions—often without realizing it. Marketers who understand the decoy effect can nudge consumers toward more profitable or preferred choices simply by adding a third, strategically designed option.
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Anchoring Bias: Why First Impressions Stick
When it comes to decision-making, our brains aren’t always as rational as we like to think. One of the most powerful cognitive biases that marketers leverage is anchoring bias—the tendency to rely heavily on the first piece of information (the “anchor”) when making a decision. Whether it’s pricing, product comparison, or perceived value, anchoring shapes…
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Why People Really Buy
To truly master marketing strategy, you must understand not just what people do—but why they do it. Consumer psychology is the backbone of all successful marketing efforts, offering insights into how buyers think, feel, and act. In this blog, we’ll explore key psychological principles that influence purchasing behavior and how to apply them to your…
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Building a Full-Funnel Strategy
In today’s competitive digital landscape, crafting a full-funnel marketing strategy is crucial for converting browsers into buyers and first-time buyers into loyal brand advocates. A successful full-funnel approach ensures your brand remains relevant throughout every stage of the customer journey—from awareness and engagement to conversion and retention.
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More
More… who hasn’t asked for more? Whether that be more time or more money, or even to read or travel more there is something innate in human nature contributing to our continual pursuit of more. Heck, you may even have to click a “read more” link to access the rest of this post! But where…
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So I Did A Thing…
There are a few professors that I have periodic contact with from both my undergrad and graduate programs. I may bounce ideas or pose questions to them and in turn they sometimes ask about course content, resources, etc. One of these professors reached out at the end of June with a potential teaching opportunity at…
