AI
What I Tell Students Who Are Worried About AI
Graduating students keep asking whether AI will take their jobs. Some tasks are going away—but the best AI still needs someone with taste.
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Notes on marketing, teaching, and the stories in between.
Teaching
Those Who Can, Do—and Teach Better Because of It
“Those who can’t do, teach” gets teaching wrong. The people who’ve lived with real consequences are often the ones who explain them best.
Read the postCustomers
Why Loyalty Programs Fail to Create Loyalty
No rewards program would ever decide where I leave my daughters. Trust decides that—and it’s what really brings customers back.
Read the postStrategy
Why Your Marketing Team Feels Busy—but Not Effective
Updated October 2026 Many marketing teams feel perpetually overwhelmed. Calendars are full, campaigns overlap, and deliverables pile up. Yet despite constant activity, results often feel underwhelming. The issue…
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The Hidden Cost of Chasing Trends in Marketing
Nearly every student campaign I see starts on TikTok. Starting with the channel instead of the audience costs more than it looks.
Read the postBrand
What Halloween Marketing Teaches Us About Emotional Triggers
Working in family entertainment gives me a different lens on Halloween marketing. When I promote Halloween to families, I’m not just inviting them to an event—I’m giving them…
Read the postChannels
Why Email Still Outperforms Social (When Done Correctly)
Despite constant predictions of its decline, email remains one of the most effective marketing channels available. The reason is simple: email is intentional. Unlike social feeds, which are…
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The Real Reason Your Content Isn’t Converting
When content fails to convert, the instinct is often to blame design, headlines, or calls to action. But more often, the problem runs deeper. The content simply isn’t…
Read the postBrand
Why Consistency Beats Creativity in Most Campaigns
Updated October 2026 Writing my own brand guide taught me how much clarity it takes to turn an idea into a consistent identity. Without a guide—a north star…
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