Analytics
Marketing Metrics That Look Impressive but Mean Nothing
I was once told that analytics is more storytelling than math. I’ve always agreed—but in a world where every platform offers a new slant and a new data…
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Notes on marketing, teaching, and the stories in between.
Customers
The Psychology Behind Why Discounts Stop Working
If you win a customer with price, that’s how you’ll lose them. Why I’d rather be priced correctly.
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Why Most “Brand Purpose” Campaigns Fall Flat
Brand purpose has become a popular talking point, but many purpose-driven campaigns fail to resonate. The issue isn’t intention—it’s relevance. Purpose without connection feels performative. Audiences are quick…
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SEO Isn’t Dead—But Ranking Alone Is No Longer the Goal
Updated October 2026 Claims that SEO is dead surface regularly, usually following algorithm updates or changes in search behavior. In reality, SEO hasn’t disappeared—it has matured. Ranking alone…
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AI Didn’t Kill Creativity—It Killed Lazy Strategy
Updated October 2026 The rise of AI in marketing has reignited familiar fears: automation replacing jobs, creativity becoming obsolete, and content becoming indistinguishable. But the real disruption isn’t…
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The Quiet Death of the Marketing Funnel (And What’s Replacing It)
My daughters’ latest obsessions never move through a funnel. They loop—from YouTube to a name-drop at dinner to a store aisle full of other parents.
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Why “Attention” Is the New Currency in Digital Marketing
For years, marketers have relied on impressions, clicks, and reach as primary indicators of success. But as platforms grow more crowded and algorithms become increasingly selective, these metrics…
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Why Print Marketing Can Outshine Digital Campaigns
When I say “print,” my students picture a flyer. Then I show them packaging that becomes an ice bucket or a game board. Why something tangible still beats…
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AI-Ready Teams: Upskilling Marketers for the Next Era
Our website’s AI helper didn’t replace my team—it changed their job. Now they answer a few new questions, teach the helper, and audit its answers instead of repeating…
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