Journal
Strategy
Updated October 2026 Many marketing teams feel perpetually overwhelmed. Calendars are full, campaigns overlap, and deliverables pile up. Yet despite constant activity, results often feel underwhelming. The issue…
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Nearly every student campaign I see starts on TikTok. Starting with the channel instead of the audience costs more than it looks.
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My daughters’ latest obsessions never move through a funnel. They loop—from YouTube to a name-drop at dinner to a store aisle full of other parents.
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In today’s hyper-connected world, trends move at lightning speed—and brands that capitalize on the moment can enjoy explosive visibility. But jumping on a viral bandwagon without purpose or…
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In an age where customers expect personalized, relevant, and timely interactions, marketers must do more than launch standalone promotions. Success comes from building multi-touch marketing campaigns—cohesive strategies that…
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Not every campaign goes to plan. A small arcade promotion taught me that a pivot doesn’t have to be dramatic—and that the action you want people to take…
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Buyers don’t follow the funnel—but I still teach it and plan with it. Used as a map, not a route, it keeps marketing organized while leaving room for…
Read the postFounder, Brandaify — strategy, AI and marketing built to move you forward.